GAY AND LESBIAN QUALITATIVE INFO

OpusComm Gay/Lesbian Consumer Online Study
Available through Scarborough Research’s partnership with OpusComm Group, a gay/lesbian consumer marketing firm, the Gay/Lesbian Consumer Online Study measures the demographics, purchasing behaviors, lifestyles and media usage of gay/lesbian consumers.

The G/L Study provides insights on consumer categories like automotive, childcare, computer equipment, electronics, entertainment, financial, food and beverage, home and garden, pets, sports and fitness, and travel to help marketers develop a better understanding of the gay/lesbian market.

Download the Gay and Lesbian consumer brochure.

This data set can be accessed with:
PRIME NExT

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