With Arbitron’s powerful suite of software, you can create media buys that effectively target your market segment.
First, use QUALITAPSM to uncover the lifestyle, shopping and media habits of specific demographic and geographic groups on local, regional and national levels.
Next, import that information into SmartPlus, the industry’s leading media planning and buying software, to get a winning campaign.
This guide shows you how easy it is to use data from QUALITAP in SmartPlus. It walks you through selecting your media and criteria, setting up your criteria, and saving your detailed file—a few, simple steps to develop a successful media buy that delivers your target audience.
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