The Arbitron eBook is an electronic replacement for the printed Arbitron Radio Market Report. While Arbitron eBook has a similar look and feel to the printed books, you’ll see several significant advantages:
Check out the Delivery Schedule featuring Arbitron eBook! Versus waiting a week or more after the first release of data in a market for the book to arrive, Arbitron eBook releases early in the delivery schedule. For agencies, the Arbitron eBook data now releases at the same time as the data for your media buying services.
No need to thumb through an entire printed report…just go directly to the parts of Arbitron eBook that you are most interested in.
Now you can import market information—the market map (now in color), as well as other key consumer information historically found in the front of the book—directly into your own presentations.
No need to go to
other sources to determine who owns a radio station. Now this information
is contained within Arbitron eBook.