Whether it’s making an effective radio buy, creating a targeted and comprehensive media plan or just gaining a better understanding of the local consumer, agencies rely on Arbitron for in-depth listener and consumer information.
Get local radio ratings for more than 270 markets from the industry leader. Choose from in-depth Respondent-Level Data or Summary Data for our traditional metros or our County Coverage Data for areas outside metros. More…
Understand national and network ratings or access customized regional data with our services spanning the U.S. More…
Arbitron Multicultural Services offer in-depth ratings for Black and Hispanic audiences in select markets. More…
Scarborough Research measures the lifestyles, shopping patterns, media behaviors and demographics of American consumers locally, regionally and nationally. Scarborough insights are used by marketers and media professionals to develop successful strategies that maximize return on marketing and sales investments. Products and services include:
Profile consumers by the products they buy, the stores they frequent and the ad-supported media they use so you can be sure you’re targeting the right audience with qualitative data from Arbitron for small and medium markets.
Arbitron and Scarborough Custom Research provides credible, actionable consumer and media research, tailored to meet our customers’ individual business needs.
Last updated: 12.17.12