The County Coverage-Tapscan™ Custom Coverage Advantage

Are you looking to tap into traditional listening information for areas not covered by traditional Metros? Arbitron's County Coverage Report and Tapscan Custom Coverage software have got you covered.

County Coverage Data

Arbitron's County Coverage data reports give you detailed county-by-county radio listening information that helps you plan beyond traditional Metros. These reports allow you to tie your marketing campaigns directly to the areas where your key consumers live by offering estimates for:

• Cume Persons 12+ and Cume rating
• Average quarter-hour rating
• Station share of county listening
• County share of station listening
• Two key dayparts:
  Monday-Sunday, 6AM-Midnight
  Monday-Friday, 6AM-7PM

County Coverage is based on diaries from the previous calendar year and is released annually each Spring. All counties in the contiguous United States, Puerto Rico and Metro, TSA and DMA® counties in Alaska and Hawaii are reported in County Coverage.

For non-Metro radio planning and buying, County Coverage is an invaluable tool.

County Coverage Reports

County Coverage reports are a valuable resource tool.

State/County Reports are available for every state in the U.S. plus the District of Columbia. Information includes counties not measured in standard local market reports, plus detailed information about counties within the Metro.

State/County Reports let you:

• Examine total listening for each county for Persons 12+ in two key dayparts.
• See county-by-county listening estimates for non-Metro stations you're interested in including in your buy.
• Analyze the share contribution of Metro stations in your key counties.

Tapscan custom coverage software

With the power and flexibility of Tapscan™ Custom Coverage^SM software behind it, County Coverage is easier than ever to analyze. Developed by Tapscan, this companion software gives you more demos and dayparts and lets you:

• Create CPP/CPM/spot-based ranker tables.
• Access nine demographics on which to base station-based profiles.
• Examine a station's coverage in a market beyond the designated county.
• Use a variety of interactive, multistation scheduling reports.

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For More Information

Interested in seeing what County Coverage and Tapscan Custom Coverage can do for you? Call us toll free at 1-800-382-9651 or contact your Arbitron representative.

Custom Coverage^SM is a service mark of Arbitron Inc. DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc. Tapscan™ is a mark of Tapscan Inc., used under license.
Last updated: 12.10.08