Ad Agencies - Chinese-Language Radio Ratings

Are Your Marketing Plans Missing One of the Most Prosperous Groups in America?

Reach Affluent Chinese-Speaking Consumers with Arbitron Chinese-Language Radio Ratings

Did you know that Chinese is the third most common language spoken in U.S. households? It’s true. Interestingly, though, Chinese-speaking Asian-American consumers have been relatively overlooked in the excitement surrounding multicultural marketing. Until now, that is.

Arbitron is proud to introduce the first-ever radio ratings service for Chinese-speaking consumers. Now you can target one of the fastest growing and most prosperous ethnic groups in the U.S. Data are available as a printed book and in digital format for use with Arbitron’s TAPSCAN™ radio ratings software.

Affluent, Growing and Tuning In to Chinese Radio

Chinese-Americans are an incredible consumer opportunity for marketers. There are more than 484,000 Chinese-Americans in New York City and more than 330,000 in Los Angeles. Chinese-language radio plays a vital role in these growing communities.

Chinese-speaking consumers are an especially attractive multicultural niche. Not only are they well educated and financially stable, they are off the radar screens of many marketers, making it easier for your message to stand out in the crowded commercial landscape.

An Exclusive Link to Chinese Consumers

Chinese-language radio listeners are extremely loyal. So loyal, in fact, that it would be impossible to reach many of them through any station other than Chinese-language radio.

In Los Angeles, 59 percent of Chinese-language radio listeners (83,700) cannot be reached via any other station. In New York, the Chinese-language radio advantage is even greater, with 87 percent (119,000) of listeners unavailable from any other station.

Pioneering Media Measurement of Chinese-Speaking Consumers

Finding trusted media measurement of the Asian-American community has traditionally been a major challenge for marketers. The Arbitron Chinese-Language Radio Ratings service is a pioneering step in multicultural media measurement. Surveys for the Chinese-Language service were done using special Chinese-English contact materials and radio listening diary.

Start Tapping into the Chinese-Language Consumer Market Today

Ready to find out how you can profit from the important and growing Chinese-speaking consumer market? Contact Lung Huang at (212) 887-1337 or lung.huang@arbitron.com to get your copy of the Arbitron Chinese-Language Radio Ratings report.

Chinese-Language Radio Really Delivers

Here are just a few of the benefits you can get with Chinese-language radio:

Mass: Chinese radio reaches more than 195,000 L.A. consumers and more than 175,000 New York consumers each week.

Loyalty: Listeners spend more than 16 hours with Chinese radio every week in L.A. and New York.

Affluence: Eighteen percent of L.A. listeners earn over $75,000, and 23 percent of New York listeners earn over $50,000.

Education: Thirty-three percent of L.A. Chinese listeners and 19 percent of New York Chinese listeners have a college degree or better.