Arbitron Advertiser/Agency Advisory Council

The Arbitron Advertiser/Agency Advisory Council consists of advertiser and agency executives who will provide Arbitron with input on key business issues and help enhance Arbitron’s services and policies. The Council will review proposed modifications to the Arbitron service and provide feedback on changes before they are implemented.

Goals of the Council

• Provide insight and counsel into the evolving business needs of advertisers and agencies in the area of media and marketing information and research;
• Create a formal venue for advertisers and advertising agencies to have a dialogue with Arbitron senior management;
• Define the business issues and identify the decisions that the industry needs to make in the transition to electronic measurement;
• Determine additional ways of serving the information needs of multicultural and emerging markets; and
• Implement new measures of accountability and return on investment.

Have a Question or Concern? Contact the Council!

To help the Council work most effectively, it's important that Arbitron advertiser and agency subscribers express their views and concerns to Council representatives.

View a list of the Advisory Council members.

Last updated: 5.28.09