Arbitron Releases Radio Industry's Midseason Professional Baseball Report
Report provides advertisers with audience snapshot of 2010 Season in advance of the World Championship 8.4.10
2010 Arbitron Digital Place-Based Video Study Webinar
Arbitron's Senior Media Analyst Diane Williams revealed the latest findings from the annual Digital Place-Based Video study during a webinar. She delved into some of the 18 different venue categories covered in the report with monthly and weekly national audience estimates for the medium and demographic profiles. Also covered in this year's report and webinar are new insights from this year's study on engagement and purchase intentions.
Goin’ Mobile—The Impact Of Smartphones On American Life
Everyone knows that mobile devices are a game-changer for both consumers and media companies—they're always "on" and people never leave home without them. But how have Americans really been impacted by smartphones and what are the implications for broadcasters? At the 2010 NAB/RAB Radio Show, Jacobs Media and Arbitron will present "Goin' Mobile," a combination research project-documentary that follows the lives of real 18-49-year-old smartphone owners from around the country. Its video segments have elements of fun and surprise, while packing a great deal of information and thinking into a fast-paced, one-hour session.
Planning & Buying Radio Advertising in a PPM™ World
Your TRP goals will change in an electronically measured era. Download the PDF brochure to see how the Arbitron PPM® service might change the way you plan and buy radio. Now includes the latest numbers from all PPM-measured markets, along with grids for Hispanic listening, Spanish formats and national audiences. Also available in Spanish.