Arbitron Introduces Arbitron Sports Report: PPM Radio Listening for Pro Football 3.10.10
Learn How the 2010 Census Will Impact You
The 2010 Census begins at the end of this month and the results could have a profound effect on your market population and ranking. Arbitron’s resident demographer, Dan Estersohn, has prepared a series of white papers that explain…
- The 2010 Census process
- The types of questions that will be asked of households
- How race/ethnicity will be factored into the data
- Why some people may not get counted
He also explains the timetables for implementation of the new Census data into your Arbitron estimates. Download the papers here.
Planning & Buying Radio Advertising in a PPM™ World
Your TRP goals will change in an electronically measured era. Download the PDF brochure to see how the Arbitron PPM® service might change the way you plan and buy radio. Now includes the latest numbers from all PPM-measured markets, along with grids for Hispanic listening, Spanish formats and national audiences. Also available in Spanish.