Arbitron Updates the MRC Accreditation Status of PPM Markets 2.1.12
Thoughts on Comparing Audience Estimates
In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.
Arbitron’s goal is to assist the marketplace in making the best decisions possible when using estimates to buy and sell access to audiences. Highlighting the differences between estimates, especially those that use the same labels and descriptions as Arbitron radio estimates, is part of our obligation to the industries we serve.
What Happens When the Spots Come On: 2011 Edition
Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks.