What We Do

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable and out-of-home—as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™, a new technology for media and marketing research.

Arbitron’s headquarters and its world-renowned research and engineering organizations are located in Columbia, Maryland.

Information Services

• Local radio ratings in the United States
• Network and national radio audience measurement in the United States
• Local market and regional qualitative consumer and media usage information in the United States
• Software services to help customers analyze and understand media and consumer data

The next generation

• The Portable People Meter (PPM™) is a portable, cell-phone-sized device that electronically tracks exposure to radio, broadcast television and cable media as consumers wear it throughout the day.
  

Portable People Meter™ and PPM™ are service marks of Arbitron Inc.
Last upated: 5.14.09