Executive Vice President, Cross-Platform Services
Pierre Bouvard is Executive Vice President, Cross-Platform Services, for Arbitron Inc. He is responsible for leveraging Arbitron's PPM™ technology, as well as third-party partnerships, to establish new audience measurement and analytics services for new customer segments.
Prior to this, Pierre served as Executive Vice President, Sales, and as President, Portable People Meter™ and International, as well as Vice President and General Manager for Arbitron Radio. Pierre began his career at Arbitron in various sales and management capacities in the company’s Chicago, San Francisco, New York and Dallas offices. He left Arbitron for a six-year period to serve as executive vice president of Coleman Research, one of the premiere strategic consulting firms for radio stations.
Pierre is coauthor of Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System. Pierre also created Arbitron’s series of media industry studies.
A graduate of Northwestern University’s School of Communication, Pierre holds a B.S. degree in radio, television and film and is a graduate of the Advanced Management Program at the Wharton School of the University of Pennsylvania. He sits on the boards of the International Radio & Television Society Foundation, Inc., and the Library of American Broadcasting and serves as a trustee of the Foundation of American Women in Radio and Television.
Last updated: 11.25.09