Logos Add Spice to Your Client Presentations

Training Tip on Using Your Scarborough Data: Exercise #21

Ever wonder if you could customize your Scarborough reports with your station or group logo? Add the extra touch for your clients by adding your logo and stand out from the rest of the pack!

Instructions for the Leader:

Step 1:
Hand out instructions on how to add a logo to QUALITAP.

Step 2:
At your next sales meeting, ask each AE to print out an Instant Qualitative Profile (IQP) Report that includes a logo.

Suggested Online Courses

If your reps need more help with this topic, they may want to take:

Scarb 101—Scarborough Basics
Scarb 102—How to run a Profile Report

To register, go to www.ArbitronTraining.com

For more information on Scarborough, go to www.Scarborough.com

Additional Instructional Materials

How to add a logo in QUALITAP step-by-step guide

Sales Tip Archive

More sales tips are coming your way. We'll keep each tip on file for you at www.arbitron.com.